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What you need to know about Marketing

Marketing is a set of strategies and actions aimed at identifying, attracting and retaining customers by meeting their needs and expectations. Its main objective is to promote products, services or brands, while creating value for consumers and the company. Marketing relies on several pillars: market research to understand behaviors and trends, positioning to differentiate an offering in the market, and the marketing mix (the 4Ps: Product, Price, Place, Promotion) to structure and execute strategies. With the rise of digital technology, marketing has evolved to include modern approaches such as digital marketing, social media campaigns, search engine optimization (SEO), and influencer marketing. Leveraging analytical tools, modern marketing is now data-driven, enabling better audience targeting and campaign effectiveness measurement.

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Contractor

Contractor jobData Analyst with Big Data

Nexus Jobs Limited
Published on

£300-450
London, England, United Kingdom
Data Analyst with Big Data – Canary Wharf Our Client is seeking a Data Analyst for the Data Products team is driving innovations in the Financial Services Sector using Big Data. The Client has a high-calibre, focused and a mission-driven team. The models we build and the analysis that we derive from financial data matters to crucial cutting-edge business decisions made across the global financial services firms every day and provides insight into real world problems. In this role, you will gain a deep understanding of income and expense transactions, financial classifications, and long term financial management within the UK market. You will participate in customer and partner calls to review requirements and client needs. You will quickly gain an understanding how local income and expense calculations, and financial management best practices can be leveraged to deliver financial wellness tools in the UK market. This role will allow you to partner analytics teams to review and enhance data categorization for key income and expense transactions, develop a specification for both rules based and machine learning driven enhancements to categorization by defining transaction types. You will also interact closely with the Financial Product team to provide requirements to localize the financial management tools for the UK market. You will perform regular and ongoing analysis on consumer transactions to identify methods for improved categorization, testing and certifying enhancements, and validating performance metrics. You will also work with the Financial Wellness Product team to adapt their products for the UK market. This requires you to develop a deep understanding of the UK financial management space in order to develop an ongoing UK roadmap with the rest of the Financial product team. Must have a Bachelor's Degree coupled with 2 – 4 years of experience in software-oriented Product Management, preferably in financial services. Experience in financial modelling and possessing knowledge of the financial services and transactions. Experience/Interest in analysing data and a high attention to detail especially in regards to data cleansing You possess superb written & oral communication skills. You have analytical skills with a background in financial analysis and carefully seek to understand underlying business needs, both on a market level as well as from individual client/prospects. You are adaptable and can work successfully in a technical environment as a non-technical leader. The ideal candidate is inquisitive and highly detail oriented. You are focused on execution and are able to make definitive decisions in uncertain environments with limited data. This is a 3 month contract assignment initially. Please send your CV to us in Word format along with your daily rate and availability.
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Permanent

Job VacancyE-Commerce Executive

Rise Technical Recruitment Ltd
Published on

£35k-40k
Stantonbury, England, United Kingdom
E-Commerce Executive Milton Keynes £35,000 - £40,000 + KPI Bonus + Progression + Benefits Are you an ambitious and commercially minded E-commerce professional with WooCommerce experience, looking for an opportunity to take ownership of multiple international online stores while directly influencing traffic growth, conversion performance and revenue generation across established global brands? This is an exciting opportunity to join a growing business where you will play a key role in managing and developing ecommerce operations across multiple brands and international markets. You will be responsible for the day-to-day performance of WooCommerce websites, ensuring products, promotions and content are optimised to maximise online sales. Working closely with marketing teams, external agencies and web developers, you will drive traffic acquisition strategies, improve customer journeys and identify opportunities to increase conversion rates and average order value. The role offers a strong blend of hands-on ecommerce management, digital marketing and commercial analysis. The ideal candidate will have experience managing WooCommerce websites, a strong understanding of SEO, PPC and GA4, and a data-driven approach to improving ecommerce performance. This is a fantastic opportunity to make a visible impact within a well-established international business offering genuine autonomy and growth opportunities. The Role: Manage and optimise WooCommerce ecommerce websites Maintain product content, pricing, promotions and merchandising activity Drive website traffic through SEO, PPC and digital marketing initiatives Analyse website performance and implement conversion rate improvements Coordinate projects with external agencies, developers and digital partners Produce ecommerce performance reports and support revenue growth targets The Person: Experience in ecommerce, digital marketing or website management Strong knowledge of WooCommerce, SEO, PPC and Google Analytics 4 Commercially aware with strong analytical skills Experience working with external agencies and suppliers Experience with CRO, A/B testing, Google Shopping or B2B ecommerce advantageous Reference Number:BBBH277326 Rise Technical Recruitment Ltd acts an employment agency for permanent roles and an employment business for temporary roles. The salary advertised is the bracket available for this position. The actual salary paid will be dependent on your level of experience, qualifications and skill set and will be decided by our client, the employer. Rise are not responsible or liable for any hiring decisions made by the end client. We are an equal opportunities company and welcome applications from all suitable candidates.
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Contractor

Contractor jobIA Video Creator (H/F) 33

Mindquest
Published on
AI
React

3 months
310-400 €
Bordeaux, Nouvelle-Aquitaine
Context Notre client souhaite industrialiser la production de ses vidéos produits afin d'augmenter les volumes, harmoniser la qualité et faciliter la déclinaison des contenus en plusieurs langues. La mission s'appuiera sur Remotion, framework de vidéo programmatique basé sur React, combiné à des outils d'IA générative. Deux formats seront prioritaires : la pure démo / screencast et surtout le mix marketing-démo. Le format full marketing avec B-roll génératif sera étudié dans un second temps. Mission * Concevoir une chaîne de production vidéo industrialisée et assistée par IA, du brief jusqu'à la vidéo finalisée. * Définir les méthodologies, briefs, scripts, storyboards, prompts et processus de validation. * Concevoir des templates Remotion paramétrables et réutilisables, notamment pour les formats mix marketing-démo et pure démo. * Produire des vidéos pilotes intégrant screencasts, captations, motion design et habillage graphique. * Constituer une bibliothèque de scripts types et prompts pour accélérer la production. * Identifier et recommander les outils d'IA adaptés à la traduction, voix off/doublage et sous-titrage. * Mettre en place un processus de localisation multilingue et de contrôle qualité. * Cadrer l'utilisation du B-roll génératif pour une seconde phase. * Documenter les méthodes et assurer le transfert de compétences auprès des équipes.
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Contract roles and jobs for Marketing

Online Marketing Director / Chief Marketing Officer (CMO)

The Digital Marketing Director (Chief Marketing Officer) leads the company's online marketing strategies, overseeing digital campaigns, SEO, online advertising, and performance analysis.

Community Manager / Social Media Manager

The Community Manager / Social Media Manager uses marketing skills to develop and manage online communities, create social media campaigns, and analyze engagement to optimize communication strategies.

Sales / Account Manager

The Sales / Account Manager develops and implements marketing strategies to attract new clients, maintain customer relationships, and increase sales, closely collaborating with sales and marketing teams.

E-Business Consultant

The E-business Consultant helps companies define and optimize their digital marketing strategies and online business models, focusing on web tools and techniques to generate sales and leads.

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