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What you need to know about Marketing

Marketing is a set of strategies and actions aimed at identifying, attracting and retaining customers by meeting their needs and expectations. Its main objective is to promote products, services or brands, while creating value for consumers and the company. Marketing relies on several pillars: market research to understand behaviors and trends, positioning to differentiate an offering in the market, and the marketing mix (the 4Ps: Product, Price, Place, Promotion) to structure and execute strategies. With the rise of digital technology, marketing has evolved to include modern approaches such as digital marketing, social media campaigns, search engine optimization (SEO), and influencer marketing. Leveraging analytical tools, modern marketing is now data-driven, enabling better audience targeting and campaign effectiveness measurement.

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Job VacancyData Scientist Parcours Client – Attribution, Recommandation & LLM (Python / Snowflake / Dataiku)

VADEMI
Published on
Dataiku
Generative AI
Jupyter Notebook

3 months
Marseille, Provence-Alpes-Côte d'Azur
Au sein du pôle digital d'un grand groupe international, vous rejoignez l'équipe d'optimisation des parcours clients digitaux dans le cadre de son renforcement. L'objectif est de développer des modèles analytiques avancés pour optimiser les parcours clients, améliorer la conversion, personnaliser l'expérience digitale et maximiser la performance des actions marketing et opérationnelles. Vous interviendrez au cœur des sujets clés de l'équipe : Clustering et segmentation comportementale : segmenter les utilisateurs selon leur navigation, leurs transactions et leurs usages digitaux, et identifier personas, micro-segments, intentions et points de friction. Systèmes de recommandation : concevoir des recommandations personnalisées de contenus et de services additionnels selon une approche hybride (collaborative, contenu et séquentielle). Modèles prédictifs : prédire la conversion, le churn et la complétion du funnel, prévoir les volumes par étape du parcours et classifier les comportements (drop-off, intention, scoring). Attribution multi-touch : construire des modèles de Markov (1er et 2e ordre) et de Shapley, mesurer le poids de chaque point de contact (email, WalkMe, AB Tasty, notifications, pages clés) et calculer le ROI des actions menées. IA générative et LLM : développer des modèles capables d'interpréter automatiquement les résultats analytiques, de détecter les irritants et de générer des recommandations pour orienter les décisions. COMPÉTENCES TECHNIQUES ATTENDUES Langages : Python avancé (programmation orientée objet), SQL. Data platform : Snowflake, Dataiku DSS (scénarios, job scheduling), notebooks Jupyter. Machine learning : supervisé et non supervisé (K-means…), deep learning, séries temporelles, feature engineering, SHAP. Modélisation marketing : attribution multi-touch (Markov, Shapley), recommender systems, scoring, prédiction de conversion et de churn. IA générative : LLM, NLP, embeddings, classification sémantique.
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Permanent

Job VacancyE-Commerce Executive

Rise Technical Recruitment Ltd
Published on

£35k-40k
Stantonbury, England, United Kingdom
E-Commerce Executive Milton Keynes £35,000 - £40,000 + KPI Bonus + Progression + Benefits Are you an ambitious and commercially minded E-commerce professional with WooCommerce experience, looking for an opportunity to take ownership of multiple international online stores while directly influencing traffic growth, conversion performance and revenue generation across established global brands? This is an exciting opportunity to join a growing business where you will play a key role in managing and developing ecommerce operations across multiple brands and international markets. You will be responsible for the day-to-day performance of WooCommerce websites, ensuring products, promotions and content are optimised to maximise online sales. Working closely with marketing teams, external agencies and web developers, you will drive traffic acquisition strategies, improve customer journeys and identify opportunities to increase conversion rates and average order value. The role offers a strong blend of hands-on ecommerce management, digital marketing and commercial analysis. The ideal candidate will have experience managing WooCommerce websites, a strong understanding of SEO, PPC and GA4, and a data-driven approach to improving ecommerce performance. This is a fantastic opportunity to make a visible impact within a well-established international business offering genuine autonomy and growth opportunities. The Role: Manage and optimise WooCommerce ecommerce websites Maintain product content, pricing, promotions and merchandising activity Drive website traffic through SEO, PPC and digital marketing initiatives Analyse website performance and implement conversion rate improvements Coordinate projects with external agencies, developers and digital partners Produce ecommerce performance reports and support revenue growth targets The Person: Experience in ecommerce, digital marketing or website management Strong knowledge of WooCommerce, SEO, PPC and Google Analytics 4 Commercially aware with strong analytical skills Experience working with external agencies and suppliers Experience with CRO, A/B testing, Google Shopping or B2B ecommerce advantageous Reference Number:BBBH277326 Rise Technical Recruitment Ltd acts an employment agency for permanent roles and an employment business for temporary roles. The salary advertised is the bracket available for this position. The actual salary paid will be dependent on your level of experience, qualifications and skill set and will be decided by our client, the employer. Rise are not responsible or liable for any hiring decisions made by the end client. We are an equal opportunities company and welcome applications from all suitable candidates.
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Contractor

Contractor jobFront-End Java and Web Developer City London

Nexus Jobs Limited
Published on

Canary Wharf, England, United Kingdom
We urgently require a Front-End Java Developer with at least 3 to 5 years experience of developing global digital marketing platform to provide a complete web experience management solution for Customer to market products & services to learners on a global scale. The candidate will be a high-performing, hands-on Front end development specialising in CSS, HTML, JavaScript and Angular. Experienced technologist, who will help with the front end development of sites on-boarding onto the Marketing Cloud platform. You will be required to • Develop sites on-boarding onto the Customer Marketing Cloud • Coaching development teams. • Setting and ensuring the highest development standards are followed. • Identification and management of technical debt. • BAU code fixes and enhancements to existing sites on the platform Must have the following experience: • Significant experience with building, launching and managing simple and complex websites on the Adobe Experience Manager platform • Expert knowledge of web-based technologies: HTTP / HTTPS, HTML, JavaScript, CSS, Less, JQuery, Angular • A passion for technology and up-to-date with trends, new languages and design approaches in the IT space. • Experienced in designing scalable solutions, write efficient code, optimizing performance and debugging issues. • Comfortable working in a fast-paced, multi-tasking, dynamic environment . • Excellent communication skills with the ability to present complex technical information in a clear and concise manner to a variety of audiences, both technical and non-technical. This is a 4 month contract assignment to start immediately. Based in the City London. Please send your CV to us in Word format along with daily rate and availability.
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Contractor
Permanent

Job VacancyBusiness Analyst Front Office – ION / Fixed Income – H/F

OMICRONE
Published on
Business Analyst
Finance
IFRS

1 year
40k-45k €
400-500 €
Ile-de-France, France
Business Analyst Front Office – ION / Fixed Income – H/F 403 Dans le cadre d'une mission au sein d'un environnement CIB / Global Markets, nous recherchons un(e) Business Analyst Front Office disposant d'une forte expertise ION et Fixed Income. Vous interviendrez au contact des équipes Front Office sur des problématiques de trading électronique, pricing, market making, contribution et booking, avec une forte proximité métier et IT. Missions principales : - Recueillir et analyser les besoins du Front Office ; - Accompagner les évolutions fonctionnelles de la plateforme ION ; - Intervenir sur les produits Repo, Bonds, Futures et IRS ; - Analyser les problématiques de pricing, contribution et booking ; - Participer aux sujets de trading électronique et market making ; - Rédiger les spécifications fonctionnelles et accompagner les développements ; - Réaliser des analyses de données et investigations techniques via SQL et logs ; - Participer aux phases de tests, recette et mise en production ; - Assurer la coordination entre Front Office et équipes IT. Profil recherché : - Expérience significative comme Business Analyst en Finance de Marché ; - Expertise ION indispensable ; - Très bonne connaissance du Fixed Income ; - Bonne maîtrise des produits Repo, Bonds, Futures, IRS ; - Connaissance du trading électronique / market making ; - Bon niveau en SQL et capacité à analyser des logs ; - Python apprécié ; - Anglais professionnel.
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Contractor

Contractor jobWebsite Production Manager

Nexus Jobs Limited
Published on

£250-450
London, England, United Kingdom
Website Production Manager We are looking for a Website Production Manager for a Client in West London Job Description: • Being the EMEA production lead: - First point of contact for stakeholders with website production briefs, updates and issues. • Funneling these requests to the correct team and determine which ones will be taken on by us (consulting with Channel Manager where needed). • Responsible for driving down overall LTS times whilst promoting creative innovation and developing the efficiency of website as a channel. • Management production (development) agency: - Capacity and resource planning, including leading weekly sprint meetings - “Dispatcher” role, getting projects into the right people - Bridging marketing and development, “translating” communication in both directions - Liaising with marketing throughout the production cycle - Review and QA of briefs and asset handovers from marketing - Review and QA of all production work from development • First point of contact for planning and workflow process, ensuring we are operating within standards and working to optimize and develop those processes. • Accountable for delivery of BAU website projects. This includes tracking against the project plan (where relevant) and ensuring on time delivery. • Daily enforcement of guidelines, best practices and standards of website processes and web asset production. • Collaborate with internal and external partners on optimizing performance & ROI of website as a core acquisition & retention channel across EMEA by delivering against KPI's (registrations, active users, activation & adoption rates, etc.) Experience required: • Experience within an EMEA-wide website team as a technical producer or project/production manager • Proven experience managing and collaborating with web developers. • Technical knowledge about website technologies / infrastructures • Experience with project management principles and practices (Agile, Kanban) • Some knowledge of website design principles and UX frameworks • Experience of working with in house product and engineering teams • Experience managing multiple stakeholders with competing priorities. • Marketing POC for BAU website changes and project requests • Scheduling and resource management in collaboration with Lead Developer • Two-way communication with development and marketing teams for any issues, feedback or queries related to ongoing work The ideal profile we are looking for is: • Has worked with multi-regional, multi-language web properties at an enterprise level. • Has project management experience, working within Agile/Kanban principles. • Clear and confident communicator, able to distil “development speak” into non-technical terms and vice-versa. • Broadly aware of the specific legal and risk sensitivities involved with financial institutions. This is a 6 month contract assignment. Will based in West London – close to Hammersmith. Please send your CV to us in Word format along with daily rate and availability.
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Contractor

Contractor jobData Analyst with Big Data

Nexus Jobs Limited
Published on

£300-450
London, England, United Kingdom
Data Analyst with Big Data – Canary Wharf Our Client is seeking a Data Analyst for the Data Products team is driving innovations in the Financial Services Sector using Big Data. The Client has a high-calibre, focused and a mission-driven team. The models we build and the analysis that we derive from financial data matters to crucial cutting-edge business decisions made across the global financial services firms every day and provides insight into real world problems. In this role, you will gain a deep understanding of income and expense transactions, financial classifications, and long term financial management within the UK market. You will participate in customer and partner calls to review requirements and client needs. You will quickly gain an understanding how local income and expense calculations, and financial management best practices can be leveraged to deliver financial wellness tools in the UK market. This role will allow you to partner analytics teams to review and enhance data categorization for key income and expense transactions, develop a specification for both rules based and machine learning driven enhancements to categorization by defining transaction types. You will also interact closely with the Financial Product team to provide requirements to localize the financial management tools for the UK market. You will perform regular and ongoing analysis on consumer transactions to identify methods for improved categorization, testing and certifying enhancements, and validating performance metrics. You will also work with the Financial Wellness Product team to adapt their products for the UK market. This requires you to develop a deep understanding of the UK financial management space in order to develop an ongoing UK roadmap with the rest of the Financial product team. Must have a Bachelor's Degree coupled with 2 – 4 years of experience in software-oriented Product Management, preferably in financial services. Experience in financial modelling and possessing knowledge of the financial services and transactions. Experience/Interest in analysing data and a high attention to detail especially in regards to data cleansing You possess superb written & oral communication skills. You have analytical skills with a background in financial analysis and carefully seek to understand underlying business needs, both on a market level as well as from individual client/prospects. You are adaptable and can work successfully in a technical environment as a non-technical leader. The ideal candidate is inquisitive and highly detail oriented. You are focused on execution and are able to make definitive decisions in uncertain environments with limited data. This is a 3 month contract assignment initially. Please send your CV to us in Word format along with your daily rate and availability.
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Permanent

Job VacancyBusiness Analyst

█ █ █ ██ █ █
Published on
SQL

London, England, United Kingdom

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Contractor jobIA Video Creator (H/F) 33

Mindquest
Published on
AI
React

3 months
310-400 €
Bordeaux, Nouvelle-Aquitaine
Context Notre client souhaite industrialiser la production de ses vidéos produits afin d'augmenter les volumes, harmoniser la qualité et faciliter la déclinaison des contenus en plusieurs langues. La mission s'appuiera sur Remotion, framework de vidéo programmatique basé sur React, combiné à des outils d'IA générative. Deux formats seront prioritaires : la pure démo / screencast et surtout le mix marketing-démo. Le format full marketing avec B-roll génératif sera étudié dans un second temps. Mission * Concevoir une chaîne de production vidéo industrialisée et assistée par IA, du brief jusqu'à la vidéo finalisée. * Définir les méthodologies, briefs, scripts, storyboards, prompts et processus de validation. * Concevoir des templates Remotion paramétrables et réutilisables, notamment pour les formats mix marketing-démo et pure démo. * Produire des vidéos pilotes intégrant screencasts, captations, motion design et habillage graphique. * Constituer une bibliothèque de scripts types et prompts pour accélérer la production. * Identifier et recommander les outils d'IA adaptés à la traduction, voix off/doublage et sous-titrage. * Mettre en place un processus de localisation multilingue et de contrôle qualité. * Cadrer l'utilisation du B-roll génératif pour une seconde phase. * Documenter les méthodes et assurer le transfert de compétences auprès des équipes.
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Contract roles and jobs for Marketing

Online Marketing Director / Chief Marketing Officer (CMO)

The Digital Marketing Director (Chief Marketing Officer) leads the company's online marketing strategies, overseeing digital campaigns, SEO, online advertising, and performance analysis.

Community Manager / Social Media Manager

The Community Manager / Social Media Manager uses marketing skills to develop and manage online communities, create social media campaigns, and analyze engagement to optimize communication strategies.

Sales / Account Manager

The Sales / Account Manager develops and implements marketing strategies to attract new clients, maintain customer relationships, and increase sales, closely collaborating with sales and marketing teams.

E-Business Consultant

The E-business Consultant helps companies define and optimize their digital marketing strategies and online business models, focusing on web tools and techniques to generate sales and leads.

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