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The Business Analyst is a functional consultant specialized in studying the alignment of a company's IS (Information System) with its strategic objectives. They are also called business analyst or organizational and IT research officer. Their work always requires close collaboration with IS management and various operational departments. The Business Analyst is usually present in large companies that have multiple subsidiaries and/or activities. For small businesses, they generally act as an independent consultant.
The main reason this profession came into existence is because it has been demonstrated that there is no successful business without good visibility on what works. It was therefore necessary to 'create' an expert who would be able to analyze sales figures and consumer behavior, in order to provide a long-term strategy and simultaneously guide sales teams. The business analyst may be called upon to create sales analysis indicators, develop tools for sales teams, or even develop action plans based on their market study.
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