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What you need to know about SEO
SEO (Search Engine Optimization) refers to all techniques aimed at improving the visibility and positioning of a website in search engine results like Google. The main objective of SEO is to increase organic (unpaid) traffic by making a site relevant and attractive to users and search engines. SEO relies on three main pillars: technical SEO, which optimizes the structural aspects of the site (speed, mobile-friendliness, HTML tags, etc.); content, which involves creating quality texts that meet users' search intent; and backlinks, which strengthen the site's authority through links from other trusted sites. Essential in any digital marketing strategy, SEO helps businesses stand out in a competitive environment and maximize their online visibility in a sustainable way.
Contractor job
Expert Delivery SEO
CONTEXTE Experience : 6 ans et plus Métiers Fonctions : WEB Design, Marketing & Communication digitale,Expert Spécialités technologiques : SEO, IA generative, MISSIONS En tant qu'Expert SEO au sein de l'équipe Sites Web de notre client, vous soutiendrez la mise en œuvre de la stratégie SEO globale en menant des optimisations pratiques qui améliorent la performance de nos sites web. En travaillant en étroite collaboration avec le Responsable SEO, les Chefs de Produit Sites Web, les Responsables de Contenu et les Développeurs, vous vous assurerez que les meilleures pratiques SEO sont rigoureusement appliquées à la structure du contenu et des pages afin d'augmenter la visibilité organique, le trafic et l'engagement des utilisateurs. Votre contribution sera essentielle pour améliorer la découvrabilité et la cohérence des sites web internationaux. Responsabilités Clés : - Optimisation SEO - Définir, déployer et faire respecter les meilleures pratiques SEO (par exemple, balises de titre, méta descriptions, structures H1, textes alternatifs d'images). - Optimiser les pages de produits et de contenu pour la pertinence, l'intention de recherche et la conversion. - Améliorer les stratégies de maillage interne (liens internes) pour renforcer l'architecture du site et l'explorabilité (crawlability). Audits et Exécution de Contenu : - Mener des audits du contenu existant et recommander des améliorations basées sur les données. - Collaborer avec les responsables de contenu pour assurer l'alignement SEO à travers la copie et la mise en page. - Mener le déploiement d'optimisations SEO à grande échelle en utilisant des outils et l'automatisation (par exemple, l'IA générative si pertinente). Collaboration et Suivi : - Travailler avec le Responsable SEO pour mettre en œuvre les recommandations à l'échelle. - Utiliser des outils comme Google Search Console, SEMrush et Screaming Frog pour surveiller la performance et signaler les problèmes. - Se tenir au courant des tendances SEO, des mises à jour d'algorithmes et des outils émergents pour affiner continuellement les tactiques d'exécution. KPI / Indicateurs de Succès : - Nombre de pages optimisées implémentées et validées. - Amélioration du Taux de Clic (CTR) sur les pages de destination à haute priorité. - Augmentation des positions de classement pour les mots-clés cibles. - Réduction des problèmes liés au SEO (par exemple, contenu dupliqué, liens brisés, lacunes de métadonnées). - Gains d'efficacité dans l'exécution SEO via l'automatisation ou les outils. Informations supplémentaires : - Profils axés sur la livraison/l'exécution (delivery) plutôt que sur la stratégie. - Pas de recommandations stratégiques : tout est déjà défini/effectué. - Sujets incluant l'IA et les LLM (Large Language Models). - Sujets de contenus vidéos. - Travail de production quotidienne - Sujets d'optimisation plutôt que de rédaction de contenus
Contractor job
Développeur Front Senior Next.js / React - Refonte SEO et Performance - Paris
Contexte du poste Rejoignez une entreprise de renom dans le secteur des télécommunications, située au cœur de Paris, engagée dans un projet innovant de refonte de sites vitrines. Avec une vision avant-gardiste, notre entreprise vise à optimiser le SEO, la performance et à actualiser la technologie de ses sites emblématiques. Dans une équipe dynamique de six personnes, composée d'un Product Owner, d'un designer et de quatre développeurs, vous jouerez un rôle central dans ce projet stratégique. Ce poste a été créé pour renforcer notre expertise front-end et répondre aux défis technologiques de demain. Principales : Conduire la refonte technique des sites vitrines, notamment pour maximiser le SEO. Implémenter les meilleures pratiques en Next.js, incluant le rendu server-side et les composants serveur. Collaborer étroitement pour intégrer le nouveau site avec l’existant. Annexes : Assurer un partage des connaissances et mentorat avec les membres juniors de l’équipe. Participer activement aux réunions d'équipe pour faire des rapports d'avancement.
Job Vacancy
Interaction Designer - MoJ - SEO
The role We're recruiting Interaction Designers here at to be part of our warm and collaborative teams in: Office of Public Guardian (OPG) Legal Aid Agency (LAA) Criminal Injuries Compensation Authority (CICA) Chief Technology Office (CTO) This role aligns against from the Government Digital and Data Framework There's a thread linking our work at the Ministry of Justice. It's to help people who need and use our services. This is an opportunity for you to make a meaningful contribution to our design community and help us do that. You will be welcomed into a thriving design community and multidisciplinary teams. You will work alongside user researchers, product managers, software developers, and others to deliver world-class, user-centred services. In addition to doing great work, we're creating a great place to work. We offer brilliant training opportunities, excellent kits, and support from expert colleagues. You'll also find flexible working, an inclusive culture, and a place where your opinion is valued. We strive to create an environment where everyone feels welcomed and valued. To help picture your life at ,please take a look at our and our Key responsibilities Analyse and interpret user needs and business objectives in highly complex service areas Develop design concepts that help reimagine how services can be delivered end-to-end Facilitate design workshops with the team, senior stakeholders and users Rapidly design and test digital prototypes with users Contribute to design standards and a design system, ensuring patterns and components are consistent, accessible, and easy to use Contribute to developing best practice through our Design Community of Practice If this sounds like an exciting challenge or something you are enthusiastic about, and you want to join our team, please read on and apply.
Job Vacancy
DevOps Engineer - HMRC - SEO
Your key responsibilities will be as follows: Infrastructure & Platform Development Design and evolve infrastructure aligned with platform strategy. Support infrastructure services throughout the product lifecycle. Translate architectural designs into operational solutions in collaboration with technical architects. DevOps Transformation & Project Leadership Lead and support programmes and projects. Guide teams in adopting DevOps practices and workflows. Work across teams to define and refine engineering standards. Team Collaboration & Support Provide services and support across a hybrid estate (on-premises and cloud). Assist infrastructure specialists in building and maintaining compliant solutions. Collaborate with senior engineers and mentor junior colleagues. Leadership & Capability Building Share specialist knowledge and actively upskill team members. Promote engineering ownership of infrastructure alongside software development. Define training opportunities and provide pastoral support. Mentor engineers and trainee DevOps professionals. Cloud, Security & Compliance Enhance hybrid cloud services for platform independence and cost efficiency. Ensure systems are secure, resilient, and disaster-ready. Maintain compliance with regulatory standards and best practices. Communication & Stakeholder Engagement Communicate effectively across all levels of the organisation. Present Management Information (MI) clearly and confidently.
Job Vacancy
CDI Frontend developer - Angular & SEO (H/F)
Contexte : Dans le cadre de la création d’une nouvelle équipe tech dédiée aux pages produits d’un site e-commerce, nous recherchons un profil Frontend expérimenté en Angular , capable de poser les fondations techniques du projet, et apporter de la séniorité et de l’expertise , tant sur la conception que l’exécution. Missions : Concevoir et développer des fonctionnalités de bout en bout en garantissant qualité, performance et accessibilité. Participer aux choix techniques, partager votre retour d’expérience et challenger les propositions. Réaliser des revues de code, garantir la sécurité et la maintenabilité des livrables. Prendre part à l’amélioration continue de l’équipe : partage de veille, bonnes pratiques, méthodologies.
Job Vacancy
Senior Infrastructure Engineer - DfE - SEO
As a Senior Infrastructure Engineer in the Department, you will work within a team of infrastructure specialists and engineers building, operating and maintaining solutions as directed and according to policy. You will: build, operate and maintain Microsoft Azure infrastructure resources to ensure that they are integrated and delivered effectively. respond to incidents and requests to identify and resolve issues preventing delivery. automate the deployment and maintenance of cloud infrastructure resources. advocate user-centric, agile approaches which focus on rapid, effective delivery of high-quality digital services. work with and support third parties in providing infrastructure services. work with technical architects to translate architectural designs into operations. share knowledge of tools and techniques with the wider team and community, growing awareness, inclusivity and balance. provide input into overall management - workforce, budget, technology roadmaps, projects and tasks. oversee and provide management/support to Infrastructure Engineers on the team. Security Vetting If you are successful, you must be prepared to undergo the Security Check (SC) clearance process. Please see the guidance for further information. Note that there are specific residency and other requirements; please ensure you check these and your potential eligibility before applying.
Job Vacancy
Senior Test Engineer - HO - SEO
As a Senior Test Engineer, you will adopt an engineering approach to achieving quality. You will be involved in assuring, measuring, and building quality into every phase of the software development life cycle. In doing so, you will seek to implement product level Test Engineering approaches which are in line with the portfolio Test engineering approach and QAT Test Engineering principles. You will be involved in solving engineering challenges of QAT approaches adopted in projects that you work with. This involves developing and running scalable tests and processes that are faster, frequent, and continuous. You will be expected to build relationships with Software engineering, DevOps, Product and Project delivery partners to help make sure QAT is embedded by default into the development approach. You will seek guidance and support from other members of the Test Engineering community to help develop your own technical and delivery management skills. You’ll lead the test engineering strategy for your product area, embedding quality throughout the software development lifecycle. You’ll define and implement test approaches that align with portfolio-wide standards and Quality Assurance and Testing (QAT) principles. You’ll be responsible for ensuring quality is built in from the start—measuring, assuring, and continuously improving it at every stage. You’ll stay current with emerging tools and techniques, evaluating their potential to enhance delivery outcomes. This role also involves mentoring others and actively contributing to the QAT Test Engineering community. You’ll champion the value of quality assurance across the wider GDaD profession, helping to shape a culture of excellence. Quality Engineering Tools and Technologies we use: We have a wide portfolio of projects, and our vast estate covers a whole range of tools. The below is sample snapshot of some tools we use: Frameworks: Serenity BDD (Selenium + RestAssured), and several bespoke frameworks. DevOps: AWS, Jenkins, Drone, Docker, Kubernetes, Terraform. Performance testing: JMeter. Other tools: Browserstack, Axe, ZAP, SonarQube. Observability and Monitoring: ELK, Grafana, Dynatrace. Your tasks and responsibilities will include (but not limited to): Your main day to day responsibilities will be: Actively maintain existing test frameworks or help develop new ones when required. You will also undertake code refactoring where necessary. Develop tests that are predictable, repeatable and implement automated verification of acceptance criteria to the greatest possible extent. Review test automation code and test utility code, and configure, monitor, and trigger tests to run on demand as well as continuously evaluating the efficacy of this process. Determine tools and approaches for virtualisation, data mocking , contract testing or other automated integration testing techniques and determine tools and approaches for automated test data management, test results aggregation and release management. Enable precise, real-time reports of automation test runs. Manage test infrastructure usage and determine approach to running distributed, parallel tests. Use container & Cloud technology to orchestrate faster, scalable tests. Interpret data from code scan, code quality and observability tools. Agree quality thresholds and provide actionable feedback in aiding quality improvement. Participate in the QAT Test Engineering community to help grow it. to hear from members of the team talking about the projects they work on and their experience of working here.
Job Vacancy
Senior Developer (Dynamics) - DVSA - SEO
As a Senior Developer (Dynamics), you will be designing, building, and testing software that makes a real difference to our frontline staff and helps improve road safety. You will work collaboratively with external suppliers and DVSA stakeholders and to ensure the support and delivery of defined solutions. You will be working within a multi-disciplinary team using Agile delivery methodologies, delivering solutions focused on user needs. You will: Have proven experience of software development, with a detailed knowledge Microsoft Dynamics. Lead and inspire team members, providing guidance and support to staff, enabling them to effectively deliver on objectives. Lead the development of value-driven services to fulfil customer needs, guiding app teams in building solutions. Act as a recognised subject matter expert, offering guidance in the resolution of live issues. Work to modern development standards, practices and techniques to develop solutions that put the user and user experience first. Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills they need. We aim to empower line managers to create teams where people can flourish and deliver excellent outcomes for the public. For further information on the role, please read the attached role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.
Job Vacancy
Data Governance Advisor - GDS - SEO
You will be joining the Data Directorate at an exciting time. Our team has some big ambitions. We want to improve services for end users and improve how new policies are developed and implemented through the effective use and reuse of data. A key part of that will be to establish and support the implementation of good data management practices across government. We need great people to make that happen. As Data Governance Advisor you’ll work alongside a team to: Deliver a package of work to enable good data quality management across the public sector Work with key partners to implement Data Quality Action Plan guidance and develop use cases Feed into Data Management minimum requirements to support the National Data Library Feed into a roadmap covering what is required for adoption of Data Quality Action Plans across government, and a plan for roll out working with key partners This post will involve solving complex problems to deliver on the Government’s commitments and build essential data foundations. You’ll be working with colleagues from other government departments, as well as external partners, and challenging others to be ambitious in transforming the way data is used and shared across government to help deliver joined-up, trusted, public services that meet the needs of their users.
Job Vacancy
Senior Software Developer - Registers of Scotland - SEO
Design, build, and maintain high-quality, scalable software systems Lead the development of new features, from concept to production, ensuring quality and performance standards Troubleshoot and resolve software defects, ensuring minimal disruption to users Review and improve code written by team members, fostering a culture of continuous learning Actively contribute to technical discussions and decisions regarding architecture and design Collaborate with cross-functional teams including Product, Design, and DevOps to create seamless, impactful software experiences Stay ahead of industry trends and actively contribute to the improvement of our development practices Mentor junior developers and help them grow through code reviews, pair programming, and sharing knowledge Participate in community events, department meetups run by the developers, software developers led communities of practice, and contribute to shared projects Provide line management for software developers, including regular 1:1s and performance reviews Set clear objectives and expectations for direct reports
Job Vacancy
AWS Infrastructure Engineer - MHCLG - SEO
As an AWS Engineer, you’ll • support the design, maintenance, and continuous improvement of the department’s AWS Organisation and shared services • work closely with architecture, security, and delivery teams to ensure cloud infrastructure is secure, scalable, and aligned with departmental goals • support the migration of services, deploying new cloud-native capabilities, and ensuring operational excellence across environments • maintain and evolve the department’s AWS Organisation, including SCPs, account structure, and billing controls • collaborate with delivery teams to design, review, and deploy new services into AWS, ensuring alignment with architectural and security standards • support on updating and modernising key infrastructure services, including patching, automation, and performance tuning • support to ensure infrastructure as code (IaC) practices are followed using tools such as Terraform or AWS CloudFormation support in the monitoring and improved cost optimisation, resilience, and operational performance of cloud services • participate in incident response, root cause analysis, and post-incident reviews • contribute to the cloud strategy, standards, and best practices across the department
Job Vacancy
DevOps Engineer - DESNZ - SEO
Join ICS Digital, where innovation meets expertise to create digital solutions. We are a cohesive digital community who work in the open, solving problems together and fostering a culture of transparency and collaboration. Our commitment to user-focused design and data-driven decision-making ensures that we deliver accessible services tailored to the needs of our customers. This is an exciting opportunity to join our dynamic and Cloud Platform Team at ICS, where innovation meets infrastructure. We’re a collaborative group of Cloud Infrastructure Engineers, DevOps Engineers, and Architects dedicated to building and maintaining robust cloud environments that power ICS’s digital services. Person specification What you’ll be working on: Supporting and evolving the ICS AWS Digital PaaS Platform (DigiPaaS), our primary cloud platform. Managing multiple Azure tenants and subscriptions alongside our AWS estate. Designing, developing, and deploying cloud infrastructure using Infrastructure as Code (IaC) principles. Implementing and maintaining CI/CD pipelines to ensure smooth, automated delivery of infrastructure and application code. Collaborating closely with Application Developers to integrate and deploy application code, primarily using GitHub Actions. Providing incident reporting and continuous support to achieve 100% uptime SLA (service level agreement). Researching and suggesting continuous improvements around IT infrastructure and security. Upgrading systems by conferring with vendors and service providers; developing, testing, evaluating, and installing new software and enhancements. This is a chance to shape the future of ICS’s cloud strategy. You’ll be part of a team that values automation, scalability, and continuous improvement, with plenty of room to grow and innovate. The above responsibilities are not exhaustive, and the post holders may be required to undertake some additional tasks not listed above, within the remit of their grade, to support the team. You can also follow our LinkedIn Careers Page:
Job Vacancy
Consultant SEO (H/F)
Missions principales · Conseil & accompagnement SEO : audits techniques, recommandations stratégiques SEO/Linkbuilding, reporting · Structuration et déploiement de l'offre : participation active à la montée en puissance de la plateforme · Représentation de la marque : conférences, webinar, salons, rédaction de contenus à forte valeur ajoutée
Job Vacancy
Senior Test Engineer - DESNZ - SEO
Join ICS Digital, where innovation meets expertise to create digital solutions. We are a cohesive digital community who work in the open, solving problems together and fostering a culture of transparency and collaboration. Our commitment to user-focused design and data-driven decision-making ensures that we deliver accessible services tailored to the needs of our customers. As a Senior Test Engineer, you will play a critical role in ensuring the quality, reliability, and performance of services within ICS Digital. You will lead testing initiatives, define quality standards, and collaborate closely with developers, product owners, and stakeholders to deliver robust, secure, and user-focused solutions for the Department for Energy Security & Net Zero (DESNZ) and the Department for Science, Innovation & Technology (DSIT). This is a key position within our Data and Development team, where you will work alongside Civil Servants and Contractors in a multidisciplinary environment. You will be responsible for designing and implementing comprehensive test strategies, automating test processes, and driving continuous improvement across our development lifecycle. Our team operates in the open, values transparency, and embraces agile ways of working. You will work with a diverse technology stack and modern testing frameworks, leveraging cloud platforms such as Azure and AWS, and supporting applications built in C#, Python, and TypeScript. This role offers the opportunity to apply and expand your expertise in automated testing, performance testing, and quality engineering while contributing to the delivery of innovative digital services. Visit our blog to learn more about us and our work:
Job Vacancy
Accessibility Frontend Developer - DWP - SEO
You will work in the Accessibility Standards and Strategy Team to test web products and provide consultancy and training for our learning and development teams. You will: Engage in a 1-year development programme to ensure you have a high level of knowledge about digital accessibility, assistive software and related legislation and standards. Consult with product teams, to help and support them in creating accessible web services. Deliver training sessions on web accessibility. Engage with and contribute to the cross-government accessibility networks. Roles and responsibilities: Engage with the Accessibility Development Programme to enable you to become a Web Accessibility Specialist. Responsible for building accessible interfaces that work across multiple devices and browsers. Work within a test driven development (TDD) environment with modern web development tech stacks. Write and share quality test-driven code, using modern frameworks and development techniques. Responsible for ensuring that the design and implementation of services is consistent, both internally and with the rest of wider UK government services. Responsible for seeing the bigger picture within which our services operates to help define and maintain standards. Responsible for contributing to code reuse and contributions to shared repositories. Responsible for undertaking training to upskill on Front-end development techniques, methods and tools to further develop knowledge and skills.
Job Vacancy
Senior Interaction Designer - Insolvency Service - SEO
We are looking for a Senior Interaction Designer to join the Insolvency Service’s Digital team and help design accessible, user-centred digital services that meet the needs of citizens and businesses. As part of our User Centred Design Team, you will work closely with colleagues across the business and with multiple user groups, using evidence and feedback to continuously improve and simplify our services. A core part of this role is hands-on prototyping — turning ideas into tangible designs that can be tested with users early and often. You will create and iterate prototypes at different levels of fidelity, from quick sketches to fully interactive -style prototypes, helping the agency test, validate and refine digital services before they are built. Responsibilities As a Senior Interaction Designer you will: lead prototyping and interaction design on digital services from initial concepts to high-fidelity prototypes to explore and validate design ideas with users and stakeholders rapidly produce, test, and iterate prototypes to communicate design direction, challenge assumptions, and reduce delivery risk collaborate closely with user researchers, product managers, content designers, business analysts and developers to ensure designs are informed by evidence and meet user needs create end-to-end user journeys that are clear, inclusive, and easy to use apply and contribute to the Design System and help evolve design standards and patterns for use across our services champion accessibility and inclusive design, ensuring all users can access and understand our services communicate and present design decisions clearly to both technical and non-technical audiences mentor junior designers and contribute to the cross-government design community and internal communities of practice act as an advocate for user-centred design and agile delivery across the organisation
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