What is the role of a SEO Expert / Consultant
The job of an SEO expert consists of performing various tasks on a website in order to position it ideally on different search engines. Their approach begins with conducting an audit of the client's website, followed by implementing various strategies to bring the platform to the top search results.
How much does a SEO Expert / Consultant charge
The average daily rate of an SEO expert varies according to their status and can reach £350/day for a junior consultant. The salary of an SEO expert is £40K per year on average.
What is the definition of a SEO Expert / Consultant
The SEO expert is a specialist in monitoring websites or applications to give them more visibility on search engines. He optimizes websites to improve their positioning in search results (Google, Yahoo, Bing, etc.). His role mainly consists of achieving all this through natural optimization processes. The objective of this approach is to allow his clients to obtain more traffic and notoriety at the same time.
With the multiple evolutions that the internet has undergone, the SEO expert is now essential for any company seeking notoriety on the internet. He can work as a freelancer, in a company, or within an agency specialized in SEO management. Today, companies that wish to benefit from a better audience call upon him to define efficient strategies. Moreover, the consultant can be called upon for websites, social networks, etc.
What type of mission can a SEO Expert / Consultant handle
The role of an SEO expert is to successfully position their client for a certain number of keywords. They must place the sites entrusted to them among the top search results on Google, Bing, and other search engines. Thus, when users perform a search related to a keyword, the platform supervised by the SEO expert must appear among the top results.
When taking charge of a project, this specialist's tasks begin with a technical audit. This approach allows them to optimize the website to best meet search engine requirements. Then, they proceed with a complete analysis of the site's content and page restructuring. It is during this stage that the SEO expert handles keyword insertion, the use of baselines, images, etc. Once they have completed this step, they continue with improving visibility through various strategies, including netlinking.
What are the main skills of a SEO Expert / Consultant
An SEO expert has extraordinary adaptability. Indeed, they are required to collaborate with different clients and therefore niches that will not always be the same. Despite this, the IT consultant must quickly master their new subject and identify the client's needs. If the client's expectations are high or if for one reason or another their approach is poor, the SEO expert must succeed in convincing them.
Moreover, there are now many training programs that allow you to become an SEO expert or natural referencing professional in general. To work in an agency or even as an SEO expert, you must hold a professional degree in digital marketing or digital communication. The master's degree in communication and economics of information and communication technologies also allows you to work as an SEO expert.
What is the ideal profile for a SEO Expert / Consultant
Even if he has all the required qualifications to practice this profession, experience can be a determining factor in securing him a position within an agency. He must also demonstrate real skills in his field and in IT if he wishes to work on his own as a freelancer. Furthermore, it is recommended for an SEO expert to have a website allowing him to showcase the extent of his skills. On the other hand, he must keep in mind that the world of SEO is constantly evolving and that he must, consequently, do everything to stay up to date. Finally, the SEO expert masters various tools in addition to natural referencing methods.
