Find your next tech and IT Job or contract SEA Consultant / Traffic Manager in Leeds

The traffic manager is a person who handles the study and development of an SEM (Search Engine Marketing) action plan for their clients. They are an expert in sponsored advertising, and they manage advertising within search engines. They support clients in developing the visibility and awareness of the websites entrusted to them. They understand the different traffic acquisition levers to define an efficient strategy from a web marketing perspective, while effectively managing teamwork. In carrying out their duties, the SEA consultant collaborates with many other professionals (project manager, community manager, SEO specialist, etc.). The SEA consultant has the option to work for themselves. This would be as an independent worker or freelancer. They can also work in an agency to optimize and/or generate ads for their clients. They can also work directly for the advertiser. In this case, they will only handle that client and manage the regular optimization of advertisements.

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Frequently asked questions about working as a SEA Consultant / Traffic Manager

What is the role of a SEA Consultant / Traffic Manager

The SEA consultant is the expert in charge of optimizing a website's overall visibility, particularly on search engines, using paid tools. They handle the study and development of a SEM (Search Engine Marketing) action plan to effectively meet their clients' expectations. They also monitor the website's E-reputation and set up sponsored links.

How much does a SEA Consultant / Traffic Manager charge

The average daily rate of an SEA consultant is about £500/day. The most experienced ones sometimes offer slightly higher rates. The salary of a traffic manager is £40K per year on average.

What is the definition of a SEA Consultant / Traffic Manager

Jobs related to communication and the internet are becoming increasingly numerous. They also create new channels of expression and new skills. The SEA consultant is a profession in charge of improving the visibility of websites. They study and develop a sponsored referencing strategy, and deploy an action plan to offer better positioning on the Internet. The SEA consultant is also called upon to analyze results in order to bring continuous improvement to their action plan, and to regularly optimize their campaign. The SEA consultant has different tools than the natural referencing consultant. They purchase keywords to occupy the top positions on the first pages of search engines (Google, Yahoo, Bing, etc.). Depending on the budget they are given, they will negotiate to get the best prices.

What type of mission can a SEA Consultant / Traffic Manager handle

Whether in an agency or freelance, the SEA consultant's missions mainly revolve around 3 points: • Good visibility for the client's website • Content improvement • Review and improvement of strategy performance The IT SEA consultant will need to compose sales content and take time to properly measure the effectiveness of their strategy. They handle ad design, text writing, publishing, monitoring, campaign analysis, keyword research and selection. Throughout campaigns, the SEA consultant must also play an advisory role for their clients. This support helps raise client awareness and also plan beneficial solutions for campaigns. Thanks to their knowledge of digital marketing and web marketing, the SEA consultant can always adopt a good digital strategy, and take advantage of it to increase the visibility of the sites entrusted to them. They can participate in content creation.

What are the main skills of a SEA Consultant / Traffic Manager

A SEA consultant must also master the functioning of search engines, price comparison sites, and directories. He must understand how algorithms work, have commercial skills to negotiate prices well, and master specific tools such as Google Ads, Bing Ads, SeeUrank, etc. He is also expected to possess excellent writing skills in order to create quality ads (syntax, spelling, grammar).

What is the ideal profile for a SEA Consultant / Traffic Manager

Having advanced knowledge in computer science, web marketing, and IT systems is essential to become an SEM consultant. They will need solid technical knowledge in web development and good organizational skills in their work. They must also demonstrate communication and negotiation abilities, as well as knowledge in press relations.
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Leeds, England, United Kingdom
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Hybrid Remote On-site

Rate minimum.

£150 £1300 and more

Salary minimum

£20k £250k

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0-2 years experience 3 to 5 years experience 6 to 10 years experience +10 years experience

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