Find your next tech and IT Job or contract Marketing in Scotland
What you need to know about Marketing
Marketing is a set of strategies and actions aimed at identifying, attracting and retaining customers by meeting their needs and expectations. Its main objective is to promote products, services or brands, while creating value for consumers and the company. Marketing relies on several pillars: market research to understand behaviors and trends, positioning to differentiate an offering in the market, and the marketing mix (the 4Ps: Product, Price, Place, Promotion) to structure and execute strategies. With the rise of digital technology, marketing has evolved to include modern approaches such as digital marketing, social media campaigns, search engine optimization (SEO), and influencer marketing. Leveraging analytical tools, modern marketing is now data-driven, enabling better audience targeting and campaign effectiveness measurement.
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Job Vacancy
Senior Marketing and Communications Consultant
Bring your creativity and strategic flair to life as our Senior Marketing and Communications Consultant – where big ideas meet real impact. We are seeking a Senior Marketing & Communications Consultant to join CGI’s UK & Australia (UK&A) Marketing & Communications team, supporting the Scotland and Northern Ireland Business Unit (BU). Based in Scotland, you will be responsible for shaping and delivering high-impact, locally relevant marketing and communications initiatives that support business growth, client engagement and brand visibility across Scotland, Northern Ireland, and the Republic of Ireland. This is a hands-on, mid-senior level role for an experienced and proactive marketing professional who has knowledge of the Scottish market, ideally both public and private sectors. You will work closely with the Business Unit leadership team, business development and MarComms colleagues to deliver integrated campaigns, engaging content and tactical communications.
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Contract roles and jobs for Marketing
Online Marketing Director / Chief Marketing Officer (CMO)
The Digital Marketing Director (Chief Marketing Officer) leads the company's online marketing strategies, overseeing digital campaigns, SEO, online advertising, and performance analysis.
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Find out the jobsCommunity Manager / Social Media Manager
The Community Manager / Social Media Manager uses marketing skills to develop and manage online communities, create social media campaigns, and analyze engagement to optimize communication strategies.
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Find out the jobsSales / Account Manager
The Sales / Account Manager develops and implements marketing strategies to attract new clients, maintain customer relationships, and increase sales, closely collaborating with sales and marketing teams.
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Find out the jobsE-Business Consultant
The E-business Consultant helps companies define and optimize their digital marketing strategies and online business models, focusing on web tools and techniques to generate sales and leads.
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