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What you need to know about Marketing

Marketing is a set of strategies and actions aimed at identifying, attracting and retaining customers by meeting their needs and expectations. Its main objective is to promote products, services or brands, while creating value for consumers and the company. Marketing relies on several pillars: market research to understand behaviors and trends, positioning to differentiate an offering in the market, and the marketing mix (the 4Ps: Product, Price, Place, Promotion) to structure and execute strategies. With the rise of digital technology, marketing has evolved to include modern approaches such as digital marketing, social media campaigns, search engine optimization (SEO), and influencer marketing. Leveraging analytical tools, modern marketing is now data-driven, enabling better audience targeting and campaign effectiveness measurement.