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Data and CRM Apprentice - NS&I - EO
Develop and deliver targeted data selections for our marketing, research, financial adviser, web-ops and ad-hoc service communications. Ensure that audience selections, personalisation and planned tests are accurate, measurable and well documented, using robust statistical experimentation and targeting methodologies. Keep customer data secure by implementing our obligations under GDPR and following data protection guidance. Test and broadcast customer and adviser outputs (ensuring the right data is applied to the right communication), and provide high-level analysis of channel engagement and response. Provide data and insight to plan for future customer engagement, investigate
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