Find your next job or freelance mission Marketing

Who we are We're the people behind global loyalty currency, Avios, and home to three ambitious, growing businesses; Loyalty, Holidays and Retail. Each business has its own goals, strategy and team, but collectively we share a purpose to create the world's most rewarding experiences for our customers through loyalty programmes, new products and holidays. We're on a truly exciting journey of growth and transformation - we're going places! It means we have a fantastic story to tell our people and the rest of the world. This is where you come in.? The opportunity You'll be collaborating with our Marketing colleagues to deliver insightful analytics to help optimise marketing strategies, campaigns and customer engagement initiatives. Primarily this will include analysing the impact of CRM campaigns via email and push, as well as other channels, using data to ‘tell a story' to the marketing team - what was the value generated? What worked / didn't work?, adding your recommendations to help with improving the effectiveness of future marketing campaigns. Covering a global customer base, you could be working with data from partners like American Express and Nectar, through to all our group airline brands. You'll share your actionable insights through great storytelling and visualisation. You'll play an important part in driving the right decisions to support optimisations across our marketing initiatives. You'll have a wealth of data to work with, and you'll influence the future of how we approach data, working with our Data Product Owners and Tech Leads as we migrate into our modern data stack in Snowflake and build new datasets and capabilities. Not only will you play a key role within your team, but you'll also contribute to the wider Analytics community. What you'll get up to Performing analysis on commercial and customer data through coding and applying data analysis techniques to uncover opportunities to enhance our partnerships. Developing reporting, data, and analytical products. Taking on various types of work to support stakeholder needs. Turning business requirements into data solutions that are high-quality through solid collaboration with colleagues in the team and across multiple domains. Communicating effectively - being able to articulate actionable insights in a simple and effective manner to the wider commercial & marketing teams. Sharing learnings across the Data department. What we need from you Experience taking a problem from ideation through to solution that's supports business outcomes. Hands on with writing SQL queries for data analysis and reporting. Experience of CRM platforms - ideally Salesforce, but other CRMs will also work for us Experience of analysing large datasets. You can demonstrate how you tell stories with data, with the ability to create visualisation to bring it to life using Tableau or an equivalent visualisation tool You're someone who is keen to solve problems and who focuses on progress to get things into our colleagues' hands sooner. You're used to working with agility in mind, in an environment where you break work down and focus on delivering iteratively. We might not be right for you if: You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn't right for everyone. If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit. What you'll get in return A few to spark your interest below, and you'll find even more on our A place to grow your career: We're home to three businesses under one roof and part of one of the world's leading airline groups (International Airlines Group), so the opportunities here, if you go after them, are endless. Our newly launched learning programme, ‘Develop You', will also give you the skills and capability to take your career to new heights. A place to belong: Our socials are a firm fave in the calendar, and our colleague-led networks and Equity, Diversity and Inclusion agenda will give you the platforms to make new connections, share your passions and your voice. A place to make your mark: Our focus on agility and continuous improvement is a mindset and way of working. We put the customer at the heart of our decisions and move fast so you can deliver the most value possible. A place to do things that matter: We're passionate about the part we play in our customers lives; helping them make memories that last a lifetime, as well as the work we do to give back to our local communities. Our thriving charity network, combined with work that impacts millions, means we're a place you can do your part. Perks that take you places: One non-contractual Annual Bookable Travel Concession for you, your partner and dependants after 12 months service and unlimited standby and premium standby fares for you and your nominees on the full British Airways network and numerous other partner airlines from day one 20 days working from abroad in Europe per annum.? Annual Bonus (dependant on company and individual performance) Company pension of 9% (6% contribution from IAGL, 3% employee contribution)? 25 days annual leave, + 2 days charity leave and a day off on your birthday New joiner, birthday and recognition Avios Equity, Diversity and Inclusion at IAG Loyalty Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives. This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities. Please let us know if we can make any reasonable adjustments to support your interview process with us.

Marketing Communications - Power Electronic in Munich Ein erfolgreiches internationales Unternehmen im Bereich Leistungselektronik sucht einen Marketing Communication Specialist. In enger Zusammenarbeit mit dem technischen Team entwickelst du Marketingstrategien und baust internationale Beziehungen durch die Organisation und Teilnahme an Messen und Konferenzen aus. Idealerweise hast du einen BSc Abschluss und kommst aus der Elektronikbranche. Natürlich sprichst du fließend Deutsch und Englisch! Wenn du an einem Karrieresprung interessiert bist, ist dies deine Chance. Ich freue mich auf deine Bewerbung !

Job Description Digital Marketing Architecture - Docklands London This is an exciting unique and new challenging position to work a senior level to direct the online marketing strategy for this bank based in the Docklands London. You will be an expert in online digital marketing architecture as a Business Digital Architect with at least 7 to 10 years expertise at a senior level. Our Client is a bank who wants to engineer additional revenue streams from the large database of customers by upselling to them. For this reason we require an expert in the online digital and marketing arena as a Business Digital Architect where you will work with the stakeholders to devise a digital strategy and leverage the multiple revenue streams that they are looking to tap in to. You will be a techno functional architect with the ability to understand Realtime Ad Intelligence and to use this information using the various CRM tools available. The following are some more points regarding this exciting new position: • Develop strategy using digital marketing technology with aim to increase customer engagement and conversion. Advise on optimization strategies used to increase the effectiveness of marketing • In-depth experience of integration of components to deliver digital marketing solutions, including consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, multi-channel consumer contact solutions (e-mail, SMS, mobile etc) • Experience in the creation of solutions for targeted marketing to consumers via 3rd-party channels including social media • Relevant experience and ability to articulate and define compelling and holistic digital marketing strategy to support business growth and revenue targets • Marketing cloud knowledge with technologies like DMP platform (Krux, BlueKai etc.) and Ad Server technologies like (OpenX, SAS Ad Server, Adobe T&T etc.) • Knowledge of various DMP data segments and providers that are available in Digital Marketing Platform specific to UK market and banking and financial domain • Business use case definition, experience with data onboarding solutions, mapping of 1st, 2nd and 3rd party data and driving marketing audience segments, new business revenue opportunities • Develop & outline audience strategy recommendations as needed to help better understand the consumer base • Assess and evaluate the current offerings within the DMP landscape, providing POVs on the current state of the data marketplace in UK • Experience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad delivery Salary for this role will be circa £100K plus benefits. So if you think you are up for a new challenge and feel you can make a difference then send your CV to us in Word format along salary and availability.

Job Description Digital Marketing Architect - Docklands London This is an exciting unique and new challenging position to work a senior level to direct the online marketing strategy for this bank based in the Docklands London. You will be an expert in online digital marketing architecture as a Business Digital Architect with at least 7 to 10 years expertise at a senior level. Our Client is a bank who wants to engineer additional revenue streams from the large database of customers by upselling to them. For this reason we require an expert in the online digital and marketing arena as a Business Digital Architect where you will work with the stakeholders to devise a digital strategy and leverage the multiple revenue streams that they are looking to tap in to. You will be a techno functional architect with the ability to understand Realtime Ad Intelligence and to use this information using the various CRM tools available. The following are some more points regarding this exciting new position: • Develop strategy using digital marketing technology with aim to increase customer engagement and conversion. Advise on optimization strategies used to increase the effectiveness of marketing • In-depth experience of integration of components to deliver digital marketing solutions, including consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, multi-channel consumer contact solutions (e-mail, SMS, mobile etc) • Experience in the creation of solutions for targeted marketing to consumers via 3rd-party channels including social media • Relevant experience and ability to articulate and define compelling and holistic digital marketing strategy to support business growth and revenue targets • Marketing cloud knowledge with technologies like DMP platform (Krux, BlueKai etc.) and Ad Server technologies like (OpenX, SAS Ad Server, Adobe T&T etc.) • Knowledge of various DMP data segments and providers that are available in Digital Marketing Platform specific to UK market and banking and financial domain • Business use case definition, experience with data onboarding solutions, mapping of 1st, 2nd and 3rd party data and driving marketing audience segments, new business revenue opportunities • Develop & outline audience strategy recommendations as needed to help better understand the consumer base • Assess and evaluate the current offerings within the DMP landscape, providing POVs on the current state of the data marketplace in UK • Experience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad delivery Duration will be 6 to 12 months. Rate is negotiable circa £600 to £800 per day. So if you think you are up for a new challenge and feel you can make a difference then send your CV to us in Word format along salary and availability.

Job Description Adobe Marketing Cloud CRM System Architect - Portsmouth Within the Enterprise Applications Services, CRM practice in the UK, assisting in Marketing Automation delivery projects, the candidate will be responsible for: Support the successful delivery of Marketing Automation projects, in particular Marketing CRM implementations and integrations in UK region. From a solution design and delivery perspective, working closely with onshore and offshore CRM leads and CoE's Act as an onshore Marketing Automation SME, for new Marketing automation projects, helping to define the Marketing solution, scope, implementation and integration approach Design and implement Marketing CRM and content management technology solutions Marketing Automation, Social, MRM, Digital Asset Management - using leading Marketing Automation products like IBM Unica EMM Suite, Oracle Eloqua, SFDC ExactTarget, Adobe Marketing Cloud. The Client would ideally prefer a candidate with excellent knowledge of Adobe Marketing Cloud. Works closely with technical and business stakeholders to implement best practices and create and template campaigns Work closely with client Marketing and IT product administrators to optimize solution performance and configurations and assist clients to build internal competency Contribute to the marketing and growth of the Company's EAS CRM Marketing Automation competency in the UK, This is a 2 month contract assignment initially. Based in Portsmouth. Please send your CV to us in Word format.