What is the role of a E-commerce Manager / Director
The E-commerce Director/Manager is responsible for steering and developing a company's online business activities. Their role consists of defining the digital strategy, optimizing e-commerce platform performance, and coordinating teams to increase revenue and customer satisfaction.
How much does a E-commerce Manager / Director charge
Compensation varies according to company size, industry sector and strategic objectives. In companies, annual salaries generally range between 50,000 and 80,000 euros for mid-level profiles, and can exceed 100,000 euros for positions in large organizations or highly competitive markets. Freelancers or consultants often charge between 600 and 1,500 euros per day, depending on their expertise.
What is the definition of a E-commerce Manager / Director
An E-commerce Director/Manager is a professional specialized in managing and developing online sales. They design and implement strategies aimed at maximizing visibility, customer engagement and performance of online commerce platforms.
What type of mission can a E-commerce Manager / Director handle
The responsibilities include defining e-commerce strategy, optimizing online sales sites (UX/UI, conversion), managing digital advertising campaigns, monitoring key performance indicators (KPIs), managing marketplace partnerships, and coordinating internal and external teams. He or she may also lead technology integration projects or website redesign initiatives.
What are the main skills of a E-commerce Manager / Director
Key skills include expertise in digital marketing, in-depth knowledge of e-commerce platforms (Shopify, Magento, Prestashop, etc.), analytical skills to track and optimize KPIs, and the ability to manage cross-functional teams. Proficiency in advertising tools (Google Ads, Facebook Ads) and a good understanding of market trends are also essential.
What is the ideal profile for a E-commerce Manager / Director
The ideal profile is a strategic leader with solid experience in e-commerce and digital marketing. He or she must be results-oriented, agile, and capable of managing complex projects in a constantly evolving environment. A background in business, marketing or management, combined with significant experience in e-commerce, is often sought after. Creativity, adaptability and an ability to anticipate consumer expectations are essential qualities.
