Is PPC suitable for startups with limited budgets?

Yes, PPC can be an excellent choice for startups working with limited budgets because it offers complete flexibility and measurable results. Unlike traditional advertising, PPC campaigns let you decide exactly how much to spend, target only relevant keywords, and focus on specific demographics to avoid wasted costs. This makes it easier for new businesses to generate quick visibility and traffic without overspending.

However, the key is in how the campaign is planned and optimized. That’s where working with experts matters. For example, Osiz, a leading PPC marketing agency, helps startups design cost-effective campaigns that balance budget and performance. Their approach includes smart keyword bidding, ad copy optimization, and ongoing performance tracking to ensure every dollar brings value.