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What you need to know about Marketing
Marketing is a set of strategies and actions aimed at identifying, attracting and retaining customers by meeting their needs and expectations. Its main objective is to promote products, services or brands, while creating value for consumers and the company. Marketing relies on several pillars: market research to understand behaviors and trends, positioning to differentiate an offering in the market, and the marketing mix (the 4Ps: Product, Price, Place, Promotion) to structure and execute strategies. With the rise of digital technology, marketing has evolved to include modern approaches such as digital marketing, social media campaigns, search engine optimization (SEO), and influencer marketing. Leveraging analytical tools, modern marketing is now data-driven, enabling better audience targeting and campaign effectiveness measurement.
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Contract roles and jobs for Marketing
Online Marketing Director / Chief Marketing Officer (CMO)
The Digital Marketing Director (Chief Marketing Officer) leads the company's online marketing strategies, overseeing digital campaigns, SEO, online advertising, and performance analysis.
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Find out the jobsCommunity Manager / Social Media Manager
The Community Manager / Social Media Manager uses marketing skills to develop and manage online communities, create social media campaigns, and analyze engagement to optimize communication strategies.
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Find out the jobsSales / Account Manager
The Sales / Account Manager develops and implements marketing strategies to attract new clients, maintain customer relationships, and increase sales, closely collaborating with sales and marketing teams.
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Find out the jobsE-Business Consultant
The E-business Consultant helps companies define and optimize their digital marketing strategies and online business models, focusing on web tools and techniques to generate sales and leads.
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