What is the role of a Digital Project Manager
The digital project manager interacts with many collaborators in order to bring digital projects to life by leveraging their versatility.
How much does a Digital Project Manager charge
For a junior digital project manager profile, their daily rate is between £400 and £500. However, they must have at least three years of experience. For an experienced project manager, they can expect compensation between £40,000 and £50,000 per year. With more than six years of experience, it's not uncommon to have an annual salary exceeding £55,000 gross.
What is the definition of a Digital Project Manager
The digital project manager works under the direction of the marketing director or technical director. Their main role relies on their ability to lead a team typically composed of writers, graphic designers, webmasters, and developers. They are in charge of successfully carrying out a digital project while respecting the specifications they have been entrusted with.
Above all, the project manager demonstrates creativity by focusing on effective strategies and innovative ideas. They will face different types of problems during their professional career and will systematically adapt to their employer's digital needs while respecting their marketing target.
When the digital project manager works in the communications department, they regularly collaborate with external people, but in truth, it all depends on the nature of the project. Thus, they collaborate with the content creator, service provider, SEO manager, hosting manager, or Web design manager.
What type of mission can a Digital Project Manager handle
• The digital project manager is a true conductor in a project chain. Their involvement is essential in analysis, but also in production. When different digital actions need to be carried out, they ensure their coordination and lead various technical teams.
• Initially, the digital project manager gathers requirements by precisely analyzing client requests. They also provide their expertise to ensure the project can be viable under the best conditions. Feasibility is also studied, along with execution deadlines, costs, and teams to be mobilized.
• Following this, the orchestration phase comes into play with the digital project manager always at the heart of the project. They monitor its progress until completion by systematically communicating with all concerned parties. Obviously, the organization must be done while respecting the schedule and budget.
• Certainly, project management corresponds to the most important phase of their work. Based on set objectives, the digital project manager coordinates teams while taking into account an adaptation phase depending on the nature of the objective. But it should also be known that the digital project manager serves as a privileged point of contact for clients, as they must be accountable to them.
What are the main skills of a Digital Project Manager
• The digital project manager must have a clever mix of soft skills and hard skills.
• Managerial skills are essential.
• Demonstrate leadership.
• Have solid technical knowledge.
• Have an analytical mind.
• Show open-mindedness.
• Be a creative, responsive and inflexible person.
• Have a solid culture from the digital world.
• Writing skills are also required, as well as oral fluency.
• Be able to work in an organized and autonomous way.
What is the ideal profile for a Digital Project Manager
• This IT profession requires good technical knowledge, as well as behavioral skills. Curiosity is also essential to fully immerse oneself in the project.
• Developed interpersonal skills are also important in order to communicate with the many stakeholders in their daily work.
• Let's also mention the importance of being rigorous and being able to manage stressful situations. It is essential to prioritize different daily tasks and have good digital marketing skills.
• Having technical expertise allows the digital project manager to better understand Web languages thanks to this basic knowledge of programming.
