Find your next tech and IT Job or contract Copywriter in Oxford

Every time you see a striking advertisement or a catchy slogan, know that it's the work of a copywriter. Indeed, a copywriter's job revolves mainly around advertising campaigns. Their main activity is to bring to life, through design and striking posters, the idea that a brand wants to convey to the general public. The copywriter must always have the right words and, above all, an overflowing imagination to capture the attention of all consumers. In short, the copywriter's job is to write the message of an advertising campaign. They always ensure their message is adapted to the medium used for advertising: TV, radio, advertising inserts, etc. The copywriter generally works in an advertising agency where they spend most of their working time. But they can also work for themselves as a freelancer. To carry out their mission successfully, they must be in contact with various actors in the advertising campaign, namely: the artistic director, salespeople, the client, the project manager, etc. These individuals provide them with all the necessary information to bring their idea to life. Creativity, curiosity, versatility, and especially resilience are all qualities that are absolutely essential for copywriters to do their job well. They must also be well-versed in IT (information technology) and have a certain openness to computer-related professions.

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