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The artistic director is a creative professional, while demonstrating analytical skills to study the feasibility of a project and define its cost.

The artistic director can expect a salary between £1,600 and £4,000 gross per month. The daily rate of an artistic director is £400. However, significant salary gaps are observed between a junior artistic director and a senior profile. Additionally, their salary will be directly dependent on the nature of the projects they must lead.

In any communication profession, it is essential that one person centralizes a communication campaign. Thanks to their creativity, the artistic director proposes a visual identity and creates impactful messages. These can take the form of audiovisual, animated, written format or a graphic charter. To achieve this, the artistic director leads a team of varying size depending on the project's scope. Moreover, their field of intervention remains particularly varied, as they are involved in events, design, operational marketing, advertising, and digital media. It would be far too reductive to say that their job is solely based on designing images; they must also convey a specific idea and bring additional value to their work. Furthermore, the artistic director's fields of expression have expanded in recent years, combining both ergonomics and user experience. This is why it is a particularly sought-after profession in the IT world. It is possible to practice this profession in digital media, design, cinema, fashion, publishing, press, dance, or music.

• The art director's objective is to translate messages into images for the company they work for. This can be a one-time assignment or a recurring advertising campaign. • The art director's goal relies on the quality of the image so that it is perceived as attractive and impactful by interested parties. • Generally, the art director works in collaboration with the creative director, but also with other professionals such as graphic designers or copywriters to find the most impactful elements for launching a product or service. • The art director also gets hands-on by drawing visuals on computer in preparation for the next advertising campaign. Different sketches are then submitted to the relevant stakeholders before approval. • When the different parties decide to commit to a mockup, production can then begin under the art director's supervision. Other contributors will also be involved depending on the nature of the project, such as graphic designers or photographers.

• The artistic director is above all a creative person capable of producing many ideas. But one must also demonstrate a certain sensitivity to aesthetics and the precise use of words. An insatiable curiosity is also an additional asset to detect new trends. • But that's not all, the artistic director is also a punctual, organized, and rigorous person. Strong interpersonal skills are absolutely essential to successfully carry out a project in collaboration with different teams. • On a daily basis, the artistic director deals with various stakeholders, which requires diplomacy. Their presentation must consistently be impeccable in front of clients, while remaining friendly and attentive. • Mastery of creative tools and excellent people skills are major qualities needed to defend a project.

• Creativity: quickly finding new ideas and seeing it as a daily challenge. • Curiosity: not hesitating to take interest in the world of video games, fashion, painting and cinema. • Demonstrating persuasion: finding an idea is a first step, but it is also necessary to convince the client of the merit of your idea. • On a daily basis, their expertise translates into their sense of analysis, needs definition, project presentation taking into account these different modalities and being able to coordinate the project in its entirety.