Job Vacancy Digital Business Analyst - Innovate UK - SEO

Key Responsibilities and Accountabilities:

Manage, analyse and review (as administrator) existing email platform tools:

• Discovery and documentation of existing usage inc. undertaking a review of current users, email volumes, managed services set-up, data retention etc, so that planning for migration to Marketing Cloud can proceed

• Be responsible for configuration and management

• Any other activities as required and agreed

• Understand GDPR, data & compliance requirements for customer data and assess requirements and delivery plans accordingly

• Become a Marketing Cloud ‘super user’:

• contributing to and shaping the subscriber strategy

• building templates for emails

• learning the journey planner

• troubleshoot access queries, template queries and any ad hoc query as required

• becoming familiar with the CRM integration and how to segment and suppress recipients

• contributing to preference centre strategy

• Become the email comms lead for any IUK mailing list without a clear business owner, e.g. KTP, to be sent from Marketing Cloud:

• Be the point of contact

• Understand the requirements for change i.e. moving lists onto MC – discover, plan and execute

• Support with their data needs both in in the short-term as well as for longer-term data strategy (i.e. CRM integration)

• Discovery around email use across IUK, including Business Growth’s use of Gov delivery:

• Current use

• Desired new use/process in line with wider strategy objectives

• Document this, iterate and improve

• Priorities agreed with line manager

• Any email comms activity or request as prioritised by the organisation – interpret, own, plan and execute best practice approach