Health Insurance for the Small Business Community

3 min
Published on updated on

As a small business owner duty of care towards your employees has never been so valuable, a healthcare solution which can underpin your wider business reward strategy can help drive sustainable improvements in business performance.

In the UK, we benefit from one of the best healthcare systems in the world. But sometimes you need more, like avoiding long waiting lists for surgery or getting access to cancer treatments not readily available on the NHS. You want the freedom to choose what’s best for you. Some health insurers limit where, when and who can treat you. We believe that’s wrong. It’s your health, so you should be in control.

Having a tailored health insurance policy in place, from a specialist health insurer, gives you the peace of mind that, should you fall ill, you can avoid NHS waiting lists, reduce your time away from work and have treatment at a time that is convenient for you. With access to an extensive choice of hospitals and specialists throughout the UK, you can get back to doing what you do best – running your business.

Who are WPA?

WPA trust pilot

WPA have been helping their members as a not-for-profit organisation since 1901. That’s quite a while now and, because they’re good at it, that’s all they do. Just health insurance. No distractions.

Recognised for their commitment to customer service excellence, WPA have won numerous consumer awards over the years. Visit to find out more.

WPA awards

What Health Insurance is available?

WPA’s Flexible Health range puts you in control, so you can create exactly the right policy for your own personal needs. With three policies to choose from, and additional Optional Extras to enhance your chosen cover, you can enjoy certainty and peace of mind, whatever life has in store. Whichever policy you choose, you can administer it easily through the WPA Health app (available on iOS and Android). Flexible Health also includes Remote GP Services and a Health and Wellbeing Helpline as standard.

FreelanceUK have negotiated preferential rates for you and your family when purchasing health insurance from WPA. In addition, if you are self-employed or a member of a WPA recognised profession, you can benefit from even lower premiums. For qualifying criteria and WPA’s list of recognised professions visit

There are a range of joining (underwriting) terms available and no medical examination is required. Pre-existing and long-term medical conditions may not be covered.

Visit for further information.

A personal service from your local Healthcare Partner

Tom Bradley WPA

I’m Tom Bradley, a specialist Healthcare Partner. It’s my job to help you at every stage of your journey with WPA. I only advise on WPA’s products and services, so you can rest assured that I will help you find the right cover at the right price. I’m available at a time that’s convenient to you – face to face, by email or over the telephone – and will happily talk through your choices with you to find the policy that best suits your needs.

Tom Bradley, Director of JSB Private Healthcare Limited, is an Appointed Representative of WPA Healthcare Practice Plc (Healthcare Practice), authorised and regulated by the Financial Conduct Authority. The Healthcare Practice is a wholly owned subsidiary of Western Provident Association Limited (WPA).

The Healthcare Practice consists of Partners throughout the UK who are dedicated to advising and selling WPA's health insurance policies. My business is a Healthcare Practice Franchise that's backed by the British Franchise Association. The titles 'Senior Partner' and 'Partner' are terms of recognition for Directors of the Healthcare Practice’s Appointed Representatives and individuals who are Healthcare Practice Appointed Representatives.

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