Government Digital & Data

Job Vacancy Senior Interaction Designer - DVLA - SEO

United Kingdom

Government Digital & Data

Job position

Permanent
As soon as possible
£44k-45k
Hybrid
United Kingdom
Published on 29/01/2026

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The DVLA delivers vital digital services to over 50 million users annually. We’re looking for a Senior Interaction Designer to lead a small team in designing user-centred, accessible services. You'll turn user needs into intuitive digital journeys, using wireframes, prototypes, and user research. Collaborating with product owners and researchers, you'll improve customer experience across multiple workstreams. This is a unique opportunity to shape services that truly make a difference while influencing the future of design at DVLA.

Your responsibilities will include, but aren’t limited to:

  • Work with service managers and programme directors to develop design concepts and help the team align their work to strategic objectives whilst being a champion for user centred design across the organisation.

  • Prioritise, create and iterate prototypes at higher fidelities for usability testing, including dynamic HTML, whilst potentially having responsibility across complex services.

  • Explain complex design decisions, standards and restrictions to stakeholders outside of design to help achieve objectives. Document design decisions, risks and issues and build consensus around mitigating design assumptions.

  • Make important decisions based on research and understand how this research impacts others by observing live research sessions. Analyse all available research evidence to understand user feedback on complex design issues to support future usability testing.

  • Lead a team of interaction designers to achieve optimal design performance, considering impacts of design activities on stakeholders and end users.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills they need. We aim to empower line managers to create teams where people can flourish and deliver excellent outcomes for the public. 

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process. 

Candidate profile

Essential qualifications:

  • Design expertise developed from a degree or relevant experience working as a digital designer.

You will be required to provide evidence that you hold any essential qualifications at some point during the recruitment process. If you cannot provide evidence, your application will be withdrawn.

Required experience:

  • We are looking for someone with a sound understanding and practical experience of interaction design and can effectively produce design concepts, based on user needs, through to prototyping.

  • You will be able to lead design projects and have experience of implementing user centred design with government design patterns in mind.

  • You are someone who has excellent leadership skills with the ability to motivate and guide the team to deliver key priorities. You’ll have the ability to provide leadership to all direct reports to ensure that all strategic objectives are met, and quality standards continue to improve.

  • You will bring excellent communication and interpersonal skills, with the ability to build relationships, work with, and influence colleagues and stakeholder at all levels, both internal and external and to talk about your work with wider audiences. 

Working environment

Location

Birmingham, Swansea

About the jobJob summary

Are you an experienced Interaction Designer with a passion for user centred design?

Do you want to work on high-profile projects within the public domain?

Can you make digital services quicker, simpler and more efficient for the people who use them?

If so, we have an exciting opportunity for 2 Senior Interaction Designers to join us at the Driver and Vehicle Licensing Agency (DVLA), and we’d love to hear from you!

This is a unique opportunity to build upon your skills and experience while working on government digital services that will be used by millions of people every day. You will influence the service and experience for our users and be able to make a positive difference. We offer a wide range of services, and your tasks will vary continuously.

Joining our department comes with many benefits, including:

  • Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions 

  • 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday

  • Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at 

London, England, United Kingdom
> 1000 employees
Corporate / Direct Employer
Government Digital and Data is a community of experts leading digital transformation in government, creating more efficient services that have a meaningful impact on people’s lives. Government Digital and Data professionals benefit from cross-government events and learning. From webinars from the world’s leading innovators to digital upskilling sessions.They enhance our professionals’ skills and capabilities, which ultimately enables them to be a part of the world-leading advancements in digital transformation and government innovation.

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Senior Interaction Designer - DVLA - SEO

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