What is the role of a E-commerce Project Manager
The e-commerce project manager is generally called upon to support large companies in developing their sales on the Web. He works on e-merchandising issues, and manages the commercial operations of the sites he generates. He is a professional who possesses multiple technical and commercial skills, given that he is responsible for several missions.
How much does a E-commerce Project Manager charge
The daily rate of an e-commerce project manager varies depending on the sector and structure; it is £500/day based on experience and education level. The salary of an e-commerce project manager is £40K per year on average.
What is the definition of a E-commerce Project Manager
The freelance e-commerce project manager is a professional with many strings to their bow. While being very strong in web technology, they are also passionate about marketing. They are responsible for the design, development, and implementation of internet or mobile projects.
Currently, companies increasingly need digital specialists. The e-commerce project manager is the right person to develop digital and commercial strategies for companies. They are equipped with computer development skills, technical mastery of e-commerce, web marketing, and even possess knowledge in communication and sales. It's a comprehensive position, and that's why it is increasingly in demand in companies.
What type of mission can a E-commerce Project Manager handle
Depending on their work environment, the e-commerce project manager's duties may vary. Above all, they are a project owner and technical coordinator working with various internal and external company stakeholders (resellers, service providers, publishers, administrative services, etc.). They are then responsible for drafting the product specifications. They monitor online sales, after-sales service, and various inventory levels. On all aspects of the project, the professional must ensure smooth operations by conducting production monitoring and reporting.
They also ensure the implementation of marketing strategy, promotion, project commercialization, proper functioning of the website and computer peripherals, internal management, and optimization of brand referencing for which they work. They also take into account changes in consumer behavior to adapt their optimization techniques. Furthermore, they maintain technological watch on the online distribution sector.
What are the main skills of a E-commerce Project Manager
To become a good e-commerce project manager and successfully carry out assigned missions, certain skills are necessary. In addition to perfect mastery of webmarketing and IT tools, an e-commerce project manager must be a communication expert. They must also demonstrate excellent writing skills as well as highly developed analytical and synthesis abilities. Rigor, creativity, and knowledge in project management (across all sectors) will also be essential. In order to suggest new activities, the e-commerce project manager will need to rely on their organizational skills. They must also actively monitor new opportunities available in the market. In this regard, mastery of technical English is among the minimum requirements.
What is the ideal profile for a E-commerce Project Manager
To access the position of e-commerce project manager, a 5-year degree in computer science with a focus on e-marketing is required. Previously, recruitments were made with a 2-year degree in computer science, but the criteria and requirements have significantly evolved. Moreover, business and engineering schools are preferred, particularly due to their dual marketing/technical skills. Whether in the private or public sector, there are now several specialized master's degrees in IT, digital technology, web marketing, or e-business.
