Angry Designer/artist.

Don't get mad - plenty more fish in the sea with a portfolio like that 😃

Are you finding this many companies cutting their budgets at once? Is it a sign of a down-turn on the way or just bad timing?

When do companies this big usually have budgets set? Have they just over-spent for the year and are waiting for the next budget to come out so they can spend as usual?

Suprise suprise...

I always ask myself, why do the big companies hire the accountants - to look after their money, hire account managers - gto look after their clients, Marketing managers, to take care of their marketing - Designers? - none existent.

The truth of the matter is that most companies don't value design as part of their visual communication.
FACT The more businesses use design, the more successful their likely to be...

Put it this way, we're all designers, in one form or another.
We all have an opinion when it comes to design, and that certainly is a fact.
We all decorate our homes, we all get dressed, we all buy clothes and we all buy cars and jewellery.
This is the world we live in.

So why don't corporations value graphic design to drive them forward?
There's many reasons, but it's not a design issue, its our own issue.

Imagine we're in a market where our product isn't valued, recognised or often used?
First answer would be to raise awareness, let the people know the impact of their communication materials because, DESIGN MATTERS!

Would you let a Gardener perform a heart opperation? No? because you leave the professional's to do what they do.

Challenge the way you market yourself. Look at things from a different angle. Most designers sell their skill, their pedigree, their flair, but in the business commerce, who cares?
People want to know how design can make a difference, not how it can look aesthetically.
Sell them the idea, let them know you can sell their business in a way they can't.

We, as designers, need to challenge ourselves, before we can start making business

working for TESCO, Debenhams, DKNY, Versace etc etc doesnt make a bloody difference! Not unless you can show what you've done for them, how you've improved them... otherwise its just wasted energy.

Maybe if you're going for a perm job you might raise eyebrows, maybe it might raise eyebrows whereever, but does that convince potential clients to put their hand in their pockets?