Government Digital & Data

Job Vacancy Content Designer - IPO - HEO

Newport

Government Digital & Data

Job position

Permanent
As soon as possible
£35k-46k
Hybrid
Newport, Wales, United Kingdom
Published on 12/09/2025

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Main duties consist of but are not limited to:

  • Write clear, informative content for our digital services.

  • Make good decisions and can recognise when to ask for further guidance and support.

  • Support and contribute to the IPO designer community of practice, helping to share knowledge, learning and best practice.

  • Apply content design best practice and principles across products and services.

  • Collaborate with interaction designers and user researchers to design digital services that are usable and accessible to all users.

  • Be comfortable presenting your designs as part of a collaborative feedback process.

  • Build relationships across Intellectual Property Office and government to focus on the needs of our users and to influence stakeholders.

  • Use the Style Guide, in house IPO content style guide and Design System to create high-quality content.

  • Play an important role in ensuring that services meet the Service Standard and confidently present evidence at service assessments.

Candidate profile

Essential criteria

  • Experience in writing plain English content that is accessible, usable and complies with writing styles and standards, such as the writing style.

  • Experience of user-centred design methods and using user research insights to inform content design decisions.

  • Knowledge of agile ways of working, and experience of working with user researchers, service and interaction designer and other user-centred design professions.

  • Experience of working with senior stakeholders and ability to negotiate important design decisions.

  • Comfortable in designing collaboratively and in the open and engaging with people in a variety of ways (for example, workshops or co-design activities).

  • Can work to tight deadlines and manage their workload across several projects.

Desirable criteria:
The below criteria are desirable only. These will not be assessed throughout the recruitment process, but will be used in the event of tied scores between candidates.

  • Experience or understanding of service blueprints and journey mapping diagrams.

  • Experience of working with HTML and CSS prototypes, for example the Prototype Kit.

Working environment

Location

Newport, NP10 8QQ

About the jobJob summary

Please note: Applicants should review all aspects of this advert to ensure a thorough understanding. If reviewing via a screen reader, please note that the Job summary, Job description, Person specification, Benefits and Things you need to know sections have been emphasised

Content Designer

The Intellectual Property Office (IPO) is seeking a content designer to contribute to its digital transformation. This role involves designing user-centred public services at scale within , aligning with . Our designers use plain English to make complex processes and guidance easy to understand. They help people get the information they need; in the way they need it. Key responsibilities include working as part of a user-centred design team to resolve complex challenges and promoting best practices and standards in content design. The successful candidate will be proactive, take ownership of design activities (like facilitating critiques and documenting content guidelines), and possess excellent collaboration, presentation, and communication skills to work effectively with various stakeholders.

Find out more on our .

London, England, United Kingdom
> 1000 employees
Corporate / Direct Employer
Government Digital and Data is a community of experts leading digital transformation in government, creating more efficient services that have a meaningful impact on people’s lives. Government Digital and Data professionals benefit from cross-government events and learning. From webinars from the world’s leading innovators to digital upskilling sessions.They enhance our professionals’ skills and capabilities, which ultimately enables them to be a part of the world-leading advancements in digital transformation and government innovation.

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Content Designer - IPO - HEO

Government Digital & Data

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