Okay, I'm not in the UK, but I see the same thing everywhere, freelancers completely undervaluing their work. Why not raise your prices by 25% on new clients. Don't sell your services compared with everyone else. Sell quality, sell you as a total package. I sell SEO services to local businesses. I'm able to get hundreds of dollars more per job than my competitors (literally!) because I don't just sell SEO. I sell marketing, my ability to make the cash register ka-ching!

Very exciting. I started my own freelance writing and seo business about a year ago. I haven't looked back! I'm working harder than I worked in my old job, but somehow it just doesn't feel quite the same. :glasses