Job Vacancy Content Designer

In this role, you will lead the creation and optimisation of accessible, user-centred content for government digital services, ensuring information is clear, consistent, and aligned to both user needs and business objectives. You’ll collaborate with user researchers, service designers, developers, and stakeholders to design content that improves digital experiences while supporting policy outcomes and accessibility standards. Your work will directly contribute to making public services easier to understand and use for diverse audiences.

You’ll take ownership of content design activities across the delivery lifecycle, using evidence, analytics, and user feedback to continuously improve content quality and service outcomes. As a senior member of the team, you’ll help guide best practice, influence stakeholders, and support colleagues in embedding user-centred and accessible content approaches across programmes.

Key responsibilities:

• Lead & Deliver accessible, user-centred content for government digital services

• Create & Manage content aligned to GOV.UK style guidelines and WCAG 2.2AA standards

• Collaborate & Influence multidisciplinary teams and stakeholders to improve service experiences

• Conduct & Support content audits, gap analyses, and content improvement initiatives

• Analyse & Apply user research findings to inform content design decisions

• Simplify & Translate complex information into clear, concise, and actionable content

• Support & Guide colleagues on content design best practices and accessibility standards

• Contribute & Improve content through usability testing, analytics, and iterative design approaches

• Work & Adapt within agile delivery environments using CMS and government publishing tools

Required qualifications to be successful in this role

To succeed in this role, you should have strong experience delivering content design within government or highly regulated digital environments, with a deep understanding of GOV.UK standards and accessibility principles. You’ll be confident working collaboratively across multidisciplinary teams, influencing stakeholders, and translating complex information into accessible content that meets user needs. Strong communication skills and a proactive, evidence-based approach are essential.

Essential qualifications and experience:

• Proven experience in Content Design within government or public sector digital services

• Strong understanding of the GOV.UK style guide, design principles, and accessibility standards

• Knowledge of WCAG 2.2AA and inclusive content design practices

• Experience working with content management systems and government publishing tools

• Ability to analyse complex information and communicate it clearly and effectively

• Experience using user research insights to inform and improve content strategies

• Strong stakeholder engagement and influencing skills

• Excellent written and verbal communication skills in English and Welsh

• Experience working within agile multidisciplinary delivery teams

• Ability to support and guide others on content design best practice

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