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Great suggestions so far! In addition to the speed, sitemap, HTTPS and mobile-friendly basics, it’s worth paying attention to one slightly different area: user-intent and content categorisation. For example, if you have a page about the best niacinamide serum, make sure it’s clear what users are looking for (product reviews, how to use, benefits, where to buy) and that your URL, schema markup and internal links reflect that context. This helps search engines match user queries to the right content and improves your click-through and bounce rates.